New York - Proving luxury and eco-consciousness go hand
in hand, Lexus Hybrid Living presents two of New York's most exciting 2008 fall
fashion events. Starting January 31st, thirty of the world's top designers will
come together to present cutting edge, eco-friendly fashions at Manhattan's
Gotham Hall. Everything from renewable to reusable will be transformed by fashion's
most groundbreaking designers into couture for the exceptional FutureFashion
event by Earth Pledge. Lexus Hybrid Living's fashion presence continues on February
5th with the sponsorship of one of fashion's most anticipated ready-to-wear
collections-Rodarte.
"Lexus Hybrid Living illustrates how design conscious consumers can maintain
their penchant for luxury while helping to alleviate pressing environmental
concerns," said Kimberley Gardiner, Lexus event marketing manager. "By
sponsoring innovative institutions and events, such as Earth Pledge and Rodarte,
Lexus hopes to demonstrate that making eco-friendly choices does not require
sacrificing luxury and style."
Lexus will be creating a lounge at each event to showcase the Lexus Hybrid
Living Collection, an amazingly designed collection of eco-furnishing options
that use non-toxic paint and finishes, Forest Stewardship Council-certified
wood, and natural rubber among other environmentally friendly materials.
This year's FutureFashion affair will add even more of fashion's biggest names
than previous years. FutureFashion aims to educate consumers and fashion industry
insiders that alternative environmentally friendly options can be incorporated
into clothing lines without compromising designers' visions.
"Sustainable fashion is within reach and need not limit the range and
quality of products that designers can offer," said Earth Pledge's Leslie
Hoffman. "By promoting eco-friendly products, we can prove that style and
sustainability can coexist - creating market demand and improving our environment
and health."
The fashions featured in the show will be one-of-a-kind pieces that will be
showcased in the windows of Barney's New York after the event. Esteemed guests
participating in the event include: Burberry, Diane Von Furstenberg, Donna Karan,
Marc Jacobs, Rogan, Stella McCartney, Versace, YSL and more.
Rodarte will premiere its fall 2008 collection Tuesday, February 5th in Chelsea
(548 W. 22nd St. NY, NY 10011). Under the patronage of the environmentally conscious
Lexus Hybrid Living initiative, Rodarte will demonstrate that refined design
need not be forfeited when employing ‘green' manufacturing processes.
"Lexus inspired Laura and I to focus our efforts and integrate sustainable
practices into our design process," said Kate Mulleavy, co-founder of the
sister design team Rodarte. "Beauty is at the heart of what we do. It is
natural for us to be invested in working to save all that has inspired us over
the years," adds Laura Mulleavy.
As a special treat, Rodarte and Lexus will be providing a scarf, exclusively
designed by Rodarte for Lexus, to front-row attendees. The scarf was designed
using environmentally friendly processes and materials, both of which are qualities
being championed by Lexus Hybrid Living, and will be given in a reusable bag
made from Lexus billboard materials.
Lexus Club United Kingdom
Lexus Club Australia
