Lexus expands its talented roster of golf champions with the addition of two-time PGA TOUR winner Charles
Howell III. Howell will display a Lexus logo on his apparel and make appearances
at Lexus events as a brand ambassador. The sponsorship kicks off at the Northern
Trust Open at Riviera Country Club in Pacific Palisades, Calif., on Feb. 11, 2008.
"We're
excited to welcome Charles to the Lexus golf family," said David Nordstrom,
vice president of marketing for Lexus. "Charles has such a passion for the
sport which is evident both on and off the course that we feel he is an excellent
representation of the brand. We look forward to supporting him as he continues
to wow fans."
"I'm thrilled to have the opportunity to represent
a brand that stands for the pursuit of perfection, passion and innovation,"
said Howell. "I look forward to being part of an elite team of athletes that
embodies Lexus' brand principles and shares a passion for the game."
After
capturing the NCAA Championship at Oklahoma State University in 2000, Howell turned
professional later that year and earned PGA TOUR Rookie of the Year honors in
2001. He captured his first PGA TOUR victory in 2002 at the Michelob Championship
at Kingsmill and won his second PGA TOUR title in 2007 at the Nissan Open with
a thrilling playoff victory over Phil Mickelson. He has earned more than 40 top-10
finishes in his career and has represented the United States on two Presidents
Cup Teams
Howell, 28, grew up near the Augusta National Golf Club and began
his golf career at the age of seven, winning five tournaments by age 11 and has
excelled at every level of competition from junior golf to the PGA Tour.
About
Lexus
Lexus has become synonymous with luxury since its introduction in
1989. By offering some of the finest luxury vehicles and providing benchmark customer
service, Lexus has remained the top-selling luxury nameplate in the United States
for eight years in a row. Lexus and its 223 dealers have repeatedly achieved high
honors for both the products they sell and the customer service they provide.
Lexus Club United Kingdom
Lexus Club Australia
